Does your story inspire your customers – or send them running to the hills?
It’s all in the story. There is your story. There is your customer’s story. But there is a third story and that is the most important one? And you are going to leave with YOUR third story ready to tell?
Be prepared to participate. If you are one of the brave ones Adrian Brown will help you polish the most important story you will ever want to tell your customers. We are going way out on a limb here and at the far reaches of the safety net we will find the treasure.
To make powerful connections with your customers you need to take a few risks, and in this session we will take the risk within the safety net of the Chamber community.
Prepare for action!
Adrian runs 2be2serve and helps business owners understand how to get their message across to their customers and increases the effectiveness of marketing and sales communications. You will learn what your customers value about your business and it may not be what you expect.
Adrian is an established turnaround management consultant with a solid track record in dramatically enhancing staff performance, client service and, in turn, company profits. He has more than 33 years’ experience of both running and partnering with service-led businesses, such as Hotels, Salons and Spas, Restaurants, Cafes, Customer Services, Retail and Professional Service businesses.
His proprietary ‘turnaround’ system, the Perfect Customer Formula, focuses on four key areas – Purpose, Behaviour, Customer Experience and Leadership. This approach creates new foundations for growth, builds teams of inspired, motivated and engaged staff, improves business performance and thereby increases profitability quickly.