To show the importance of supporting our high streets, Haslemere is joining with over 100 Independent High Streets across the UK, to put on very special £5 offers across two weeks in June, in the TOTALLY LOCALLY FIVER FEST.
Haslemere & District Chamber of Trade & Commerce President, Craig McGowan said: “Fiver Fest is now a big part of our promotions for Haslemere. The independent shops and businesses are what makes our town special and unique. The community support for local businesses has been amazing during lockdown, so these offers are to say thank you to customers, and to highlight the great value and economic impact of shopping locally.”
FIVER FEST is a free to join campaign, devised and run by Totally Locally, a Grass Roots High Street Organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results. For Fiver Fest, Totally Locally is partnering with Visa, and together, they are calling on shoppers to divert £5 of their weekly spend to support the small businesses in their communities.
The Haslemere Bookshop is taking part in Fiver Fest by offering a selection of new hardback and paperback discounted to £5 or under. Owner Ian Rowley said: “We’re delighted to be part of this year’s Fiver Fest. In the face of the onslaught from global online retailers, it’s vital that we highlight and celebrate the contribution of independent businesses to the UK’s high streets.”
Fiver Fest is based around the now famous Totally Locally £5 message:
“If every adult in Haslemere spent just £5 per week in their local independent shops and businesses, it would mean £3.3million per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live.”
Fiver Fest has been running successfully in individual towns in the UK and abroad over the past 7 years, and last October, 130 towns joined in together to make one huge Fiver Fest across the UK – from the North of Scotland to the very South of England.
Fiver Fest Offers have been imaginative and varied; from £5 massages, to a £5 locally sourced meat packs, £5 best-selling book offers to £5 lunch deals. And where the community really got behind the campaign, many businesses found it to be their busiest time outside of Christmas.
“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. The Pandemic has shown just what an amazing contribution they make to our local communities. It’s a conversation worth having!”
It is for this reason, that the fifth National Fiver Fest is taking place. This time it’s even more important than ever, after how our world has changed during 2021. YouGov research has shown that 59% of shoppers have used more local shops to support them during lockdown. And they want to keep on supporting them. Fiver Fest makes that even easier.
For any independent business wishing to participate in the Fiver Fest in Haslemere visit the Chamber’s website Totally Locally’s Fiver Fest returns 12th – 26th June 2021 | Haslemere Chamber of Trade and Commerce to download the campaign materials.