Whether you are full-on into e-commerce or simply maintaining a corporate presence on the internet because it’s ‘the done thing’, you need to know what is happening on your website as it can help you make better business decisions.

Stats are important because they can reveal a great deal of information about the visitors to your website, and what they are doing during their visits. But business owners often find the amount of data clouds them from finding the knowledge and insights in their own data.

By knowing where to look in Google Analytics for the answers to different questions you will better understand how your website is performing for your business and how to improve both marketing and often customer service. From understanding traffic sources to setting up your own customised automated report it will be lots you can learn.

Presented by Chamber member Tim Butler, the session is designed to give you practical and easily actionable take-aways to get the information you need out of your website’s Google Analytics account – and even set one up if you haven’t already!

As Tim ia a Google Analytics Qualified Individual, and his company, Innovation Visual, is a full Google Partner you will get top quality information – all while consuming Hemingways’ legendary bacon baps and other morning delights.

You will get a confidence-building insight into the tools that are readily available to assess and monitor website performance. It’s also a great networking opportunity.

You’ll emerge a whole lot wiser – and much better equipped to decide whether your website is doing as well as it could and what to change if it is not.

As usual, the Breakfast Club event is on the third Thursday of the month – 15 September this time – from 07:15 to 08:45 at Hemingways in the High Street. It costs £10 per head for members, £15 for non-members.

Advance online booking is essential. To book, please click HERE

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